Yes, and this is the problem. We, as a society, tell men to become rich, to become successful and then guarantee them that the women will like and love them, be happy and never get away. We blame the women who don't behave as per this script. But instead we should tell men (and yes, women), that there's no one size fits all formula, every woman and every man are unique, with their unique wants from life. And you should not expect good outcome sticking to the playbook of the society.